Or, depending on how you look at it, perhaps quite a solemn one - Canada's second oldest magazine has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters and preventing the publisher from reaching "a new, life-sustaining generation of readers online (Resource Shelf).

The magazine will transition from its current title The Beaver, to Canada's History beginning with its next issue in April.

How many more magazines covering the fur trade and Canada's northwest frontier must we sacrifice before we are able to beat the anti-spam content filters?  Or worse, what seemingly innocent 21st century words will be pulling companies under 50 years from now?

I want my fur trade knowledge delivered just the way it was 90 years ago, by the Beaver.  Now whose with me?