Spam in the Neighborhood
http://securitywatch.eweek.com/spam/spam_in_the_neighborhood.html

“Among others, experts at messaging security vendor Sendio have called out the recent trend toward local spam campaigns. In a recent research summary, the company’s CTO, Tal Golan, highlighted the use of methods including the spoofing of local news events, and regional news portal domains, to convince people to click on the (frequently malware-infected) URLs that spammers are trying to pawn off on them.”